Why Your Farmer’s Market Business Needs A Website
I vended my first farmer’s market selling apple cider. At the end of the weekend, my partner and I tallied up our numbers and discovered that we made a lot of sales! But we missed out on a lot too… About 5-10% of people asked if we had business cards or a website where they could order more of our product online!
We did not.
If there is one thing that we learned from that weekend, it’s that giving away free samples and being friendly just isn’t enough if you’re interested in selling your homemade or homegrown product long term. We needed business cards and we needed a website.
Here are the two that I now use for my green marketing businesses:
This isn’t the case for all Farmer’s Market businesses but it is true for most of them.
We often catch people who are interested in what we have to say, but the time isn’t right for them to buy. It may be because they spent all their cash or they simple can’t carry any more in their arms (we’ve heard it all).
Giving people an opportunity to buy later or buy on line gives several advantages. I’m going to quickly go over 3 main reason why your Farmer’s Market Business may need a website.
Your Customer’s Want Convenience
This is probably the main one here. Some people just like being able to buy things online and having the product shipped to their door (or other person’s door if it’s a gift).
We’ve even met some people who don’t like buying things in cash (maybe for budgeting?).
Having a website with a simple online shopping cart and checkout can be a huge booster for your sales.
In the end, it gives customers more ways to reach you and more ways to buy your product.
Here is an example (left) of a website that we built for the Canadian distributors of the Garden Tower 2. You may have see then at Street Stall Saturdays at the Saskatoon Farmer’s Market.
Establishing Your Brand
Having a website not only gives you the power to have more points of contact with your customer, but it also allows you engage with them and show them that you’re serious about your business.
- Use your website as an opportunity to share more about yourself, what you do and why you do it.
- Use your website to educate people about your product or service.
Check out Three Forager’s Bee Co. (right) as a great example.
I purchased their honey at a the Saskatoon Farmer’s Market and often visit their website to read more about who they are and what they do!
If I don’t see them there next time, guess where I’ll purchase more honey from?
Setting Yourself Up For Future Sales
At the end of the day, having a website with an online store is going to increase your sales. Just think of all the people you meet at your stand.
A certain percentage of those people are bound to ask for your business card, a certain percentage are bound to visit your site, and a certain percent are bound to purchase more of your product online. It’s doesn’t really matter what the percentages are, the numbers always work.
Having a website with an online store is worth it.
Where To Go From Here
Are you interested in getting a website for your small business? All Green Marketing is dedicated to help green business reach more people online.
We offer very affordable web design and hosting packages that are built for small businesses serving a local client base. Every site comes complete with an online store, logo design, and business cards.
We are always open to a phone call or email to answer any questions that you have free of charge.
Thanks for reading,